Art Direction + Design + Branding

Building a brand for AIGA Boston’s 35th Anniversary

To mark 35 years of AIGA Boston, I co-led the branding team with Amy Parker to create a visual package that celebrates change and the power of adaptation. Our brand, D35IGN, focuses on well-designed objects that represented the latest and greatest of its time, remixed with bold, playful colors to denote the ever-changing fabric of the design and communications industries. Our system of photography, fonts, and colors lets any designer on our 35th Anniversary committee to jump in and get their hands dirty — keep an eye out for our work from November through January!

Below: a few screens exploring an app experience for AIGA Boston’s 35th Anniversary and beyond. What if an AIGA member can view everything that’s coming up in one place? Members could confirm attendance and ticket availability live, and the team could collect data from past events.